Yandex Go scooters | Branding & promo
2021-2022
Branding and promotional campaign for the launch of Yandex scooters in 2021.
Our goal was to present the scooter as a friendly, pet-like creature that can be “tamed,” encouraging users to ride gently and with care.
A 2022 seasonal promotional campaign celebrating freedom, fresh air, and the wind in your hair — everything a scooter ride gives you // Photography — Yulia Tatarchenko
