Yandex Go Kids | New Year campaign
2024
We created an animated music video and a themed advent calendar to remind families about the importance of spending time together — no matter the year, 2024 or 2124.
Project team:
Creative Director — Olga Veretinskaya
Art Director — Evgenia Abramova
Designer — Nastya Bardina
Copywriter — Sasha Klimovsky
Composer — Anna Verlinskaya
Animation production — Seee
3D — Pool
Photography — Roman Krasnov
The film introduced a warm, clay-style world inspired by childhood, reimagined through a contemporary, tech-brand lens.
To support the launch, we produced a limited-edition advent calendar inspired by the animation and distributed it to Yandex Go users traveling with children during taxi rides.
