“When you’re truly engaged, you’re always on” — the core idea of the Yandex Academy campaign.
The campaign was designed to reach a narrow audience of highly motivated IT school and university students who are constantly engaged and ready to dive into problem-solving at any moment.
Project team:
Creative Director — Tatiana Kolotilova
Art Director — Evgenia Abramova
Design — Margarita Terekhova, Ekaterina Lekhavichus
Copywriter — Maria Markarcheva
Video production — STEREOTACTIC
Director — Petya Barabaka
While IT work may seem monotonous from the outside, it is driven by focus, persistence, and the satisfaction of finding solutions. The video highlighted this inner dynamic and invited viewers to recognize themselves and join Yandex Academy.
In addition to the video, we created ads with intentional errors and placed them in and around universities, leading the most attentive viewers to a landing page where the mistake could be fixed.
